Sixtysix stands at the intersection of emerging talent and contemporary visual culture. Our task was to shape an identity that captures the brand’s curatorial spirit and reflects the energy of sixty-six rising photographers redefining modern image-making.

The direction focused on strengthening editorial clarity, building a cohesive visual rhythm, and creating a system capable of supporting diverse artistic voices without losing structure. Through refined creative direction and a versatile identity framework, we developed a language that balances bold individuality with a unified aesthetic presence.

The resulting design embraces contrast, composition, and modern minimalism — forming a gallery-driven experience that elevates Sixtysix’s mission to champion new perspectives and expand the narrative of contemporary photography.